Expedia, Inc., the world’s largest online travel company, today announced it has signed a marketing and distribution agreement with AirTran Airways, one of the largest low-cost scheduled airlines in the United States offering more than 700 daily flights to more than 60 destinations across the US and the Caribbean. Under the agreement, AirTran Airways’ fares and inventory will continue to be available to the millions of travelers that visit Expedia®, Egencia® and Hotwire® sites in the US each month.
“Our goal is to make AirTran’s products and services available to travelers in ways that meet their needs and in a manner that is consistent with our distribution strategies and cost goals,” said Kevin Healy, Senior VP Marketing & Planning, AirTran Airways. “Our partnership with Expedia gives us access to millions upon millions of travel shoppers each month, effectively marketing AirTran products in a targeted and cost-efficient manner.”
“Expedia aims to continually identify opportunities to create value for our customers and our travel partners,” said Greg Schulze, Senior Vice President, Global Tour and Transport, Expedia Partner Services Group. “This partnership with AirTran allows us to continue providing our customers with an extensive selection of travel offerings, while still providing our partner with one easy-to-use marketing and distribution option.”
Today’s announcement builds on a history of successful collaboration between Expedia and AirTran beginning in 2006.