Airport Strategy & Marketing selects Sabre

Airport Strategy & Marketing selects Sabre

Sabre Airline Solutions, a global provider of software and data solutions for airlines, has been selected by Airport Strategy & Marketing (ASM) to provide critical aviation data to the renowned airline route development consultancy.

Sabre’s AirVision Market Intelligence solution captures global passenger traffic, synthesizes the information and provides direct airline booking estimates and a complete global view of scheduling and traffic data.

ASM has led the way in air service development for the past 20 years, specializing in airline route development strategies, air traffic forecast and air traffic delivery campaigns for airports and tourism boards around the world.

“We are delighted to work side-by-side with a partner that has invested many years in building a robust and exhaustive market-intelligence database,” said Marc Gordien, vice president consulting for ASM: “ASM has the longest list of successes in the industry, and our mission to help route development for airports and regions requires a high level of credibility in the eyes of airlines. And we strongly believe Sabre AirVision Market Intelligence is the right solution to deliver the quality we need in all regions.”

Sabre’s Market Intelligence solution is a strategic component for ASM to continue delivering state-of-the-art market analysis, marketing best practices and competitive strategy formations to clients.

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Sabre’s Market Intelligence is the only solution that leverages market information from three of the major global distribution systems (GDS), and includes over 50 proprietary data sources, to deliver reliable and accurate passenger traffic, airline schedule and fare information on a 24x7 basis.

“By selecting Sabre’s Market Intelligence solution, ASM has enhanced its offering and will now be able to develop and deliver the most robust route development strategies and services for airports worldwide,” said Darren Rickey, vice president, Sabre AirVision Marketing and Planning solutions.