airberlin group has selected global technology provider Sabre Corporation to provide a full suite of technology software to support the carrier’s global business.

The long-term agreement will see the airline move to an integrated platform for a broad range of critical airline operations including SabreSonic Customer Sales & Service passenger reservations system, inventory, check-in, eCommerce, data insights and network management.

Using Sabre’s robust and flexible software, airberlin will be able to further optimise daily operations, drive incremental revenues and provide guests with a more personal travel experience through targeted flight offers and tailored services.

Ensuring a seamless transition to Sabre will be a major focus for the airline, and it is wholly committed to providing continued functionality to its business partners, including travel agencies, tour operators, price comparison websites and global distribution providers. 

Wolfgang Prock-Schauer, chief executive, airberlin said: “With Sabre, we get an integrated solution from a single provider which will enable us to achieve our commercial goals and become more efficient in many areas.

“The Sabre software will also help us deal with requests from our flights guests on a more individual level, enabling us to offer them an even more personal travel experience.”

“The move to Sabre supports airberlin’s strategy to work with its airline partners, in particular Etihad Airways, to drive business efficiencies and offer an even better, more consistent experience for guests.

“We will continue to be a strong and reliable partner to our associates like travel agencies, tour operators and corporates in Germany, Austria, Switzerland and globally,” Prock-Schauer continued.