The Latvian national airline airBaltic is the first airline in the world to sell cars on board.
Starting December 16, 2011 passengers onboard airBaltic flights will have the opportunity to purchase custom designed Mini Coopers.
Martin Gauss, Chief Executive Officer of airBaltic: “airBaltic is the world’s first airline to start selling cars on board. Naturally, we still believe that flying is smarter than driving whenever possible, and that is why we will offer the airBaltic Mini in a stylish aircraft livery, chosen by the most active of our 60 000-plus Facebook fans.”
Passengers wishing to purchase the car, pay EUR 50 on any airBaltic flight to receive a voucher. After landing, the passenger visits www.airbalticshop.com and completes the purchase. Then he or she will receive a call from an airBaltic representative and be invited to see the real car and take a test drive and choose payment or leasing options.
The Mini Cooper R56 model price is EUR 24 699. It has a 1.6-litre, 120hp petrol engine and an automatic gearbox. The car will be available for purchase aboard all airBaltic flights from December 16, 2011 until January 15, 2012. See full specifications at http://www.airbalticshop.com/en/airbalticmini.
airBalticBag, airBaltic shoe, roses onboard, BalticBike are other innovative products that airBaltic has recently introduced; in each case airBaltic was the first airline in the world to come up with such an initiative.
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