AirAsia is set to become the official partner of Queens Park Rangers FC with the sponsorship of its official away and third shirts for the next two seasons.
The partnership follows the acquisition of a controlling interest in the club by AirAsia owner Tony Fernandes.
AirAsia regional head of commercial, Kathleen Tan, who represented the airline said: “We are absolutely thrilled with this partnership with QPR.
“This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success.
“This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a team like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success.
“Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia,” added Tan.
AirAsia hostesses reveal the new QPR kit
Queens Park Rangers Football Club returned to top flight football in the Barclays Premier League for the first time in 15 years after clinching the 2010/2011 npower Championship.
The partnership with AirAsia is set to give the club the added support to continue their fight in the top tier competition.
QPR chief executive, Philip Beard, expressed his delight at the new deal.
He said: “This is a unique and exciting venture for the Football Club.
“Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand.
“We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield.
“This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised.”