Datalex has revealed that its Travel Distribution Platform has been selected by Canadian travel company Transat.

A seven-year agreement was signed with the company for the roll out of the Datalex Travel Distribution Platform on the Air Transat website.

François Choquette, Transat vice-president, commercial, Europe, said:  “We will leverage the flexibility of the TDP platform in order to enhance value to our customers by providing easier shopping of our great fares and easier access to ancillary products offering extra privileges such as Option Plus.

“It will also enable us to put control into our customers’ hands with TDP’s self-serve Manage My Booking features.

“We are excited to deploy this great product in the coming months for our regional markets in Europe and Canada.”

Datalex chief executive Aidan Brogan also revealed his belief in the deal.

He said: “We are proud to be selected by such a reputable travel brand and we look forward to a successful partnership with Air Transat which will enhance the travel shopping experience and enable Air Transat to deliver new products and offers to its customers across all ecommerce channels.”