Air Europa has signed an agreement today to become the sole lead sponsor of British Padel. This initiative comes in a context of rapid expansion of the airline, which has in the past 12 months added new routes to San Juan in Puerto Rico, Santiago de Chile and Sao Paulo.
Padel, or Paddle Tennis, is played in doubles on an enclosed court, and was invented over a century ago on British cruise ships, due to the difficulty of playing on open courts in such an environment. British Padel was established in 1992 after many decades of informal participation by British players, and the sport is now one of the fastest-growing in the UK.
Colin Stewart, UK General Manager, Air Europa, says: “We are delighted to support British Padel, and their work in bringing this fantastic sport to the British public. Padel is, great fun to play, a wonderful spectacle to watch, and a superb day out for the whole family. Also, as it is strongly identified with Spain and Latin America, the sport is a natural partner for Air Europa, and we are sure British Padel has a very bright future indeed.”
British Padel President Peter Vaan said: “The Air Europa brand is instantly associated with Latin America and Spain, and also with attributes such as excellence, vibrancy and growth, which are very much shared by our exciting and growing sport. We are extremely happy to have their support in our work to continue to establish and expand Padel here in the UK. So far we have had a great experience working with Air Europa and we very much look forward to a long-term future partnership.”
Spanish-owned Air Europa’s now operates flights from London via its Madrid hub to 16 cities in the Americas, including South America, the Caribbean, and New York and Miami.