AHIF 2018: Africa identified as key growth market for international hospitality

AHIF 2018: Africa identified as key growth market for international hospitality

When the Africa Hotel Investment Forum  takes place in Nairobi in October, it will host the strongest line up of global hotel industry chief executives in its history.

Among those present will be Christopher Nassetta, president and chief executive of Hilton and Federico González, president and chief executive of Radisson Hotel Group.

“While AHIF is known as the top gathering of the hospitality industry in Africa, there has to be more to it than this, as it’s the first time so many chief executives of the world’s biggest brands have appeared in Africa at the same time,” said Matthew Weihs, managing director of Bench Events, which organises AHIF.

“The presence of so many of the world’s top hoteliers sends a signal that Africa is open for business and is viewed as a strategic growth market for the industry.”

Also expected to be in attendance for the event are Sébastien Bazin, chairman and chief executive of AccorHotels, Philippe Baretaud, chief executive of Mantis Collection, and Mossadeck Bally, chief executive of Azalaï Hotels Group.


Hilton president Christopher Nassetta will be among the keynote speakers at the event

AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers.

It is organised by Bench Events, who has a long track record of delivering multiple premium hotel investment conferences and forums across Europe, the Middle East, Africa, Asia and Latin America.

Bench Events’ mission is enabling prosperity by facilitating growth, networking, and thought leadership in the hospitality industry worldwide.

The African Hotel Investment Forum will this year take place in Nairobi from October 2nd-4th, in partnership with the Kenya ministry of tourism and wildlife.

Kenya Tourist Board is considered Africa’s Leading Tourist Board by voters at the World Travel Awards.


Sébastien Bazin, chairman and chief executive of AccorHotels, will join AHIF 2018 in Kenya

There is a great deal of evidence to support the idea that Africa has become a key centre of growth for the hospitality industry.

Daniel Silke, director of the Political Futures Consultancy and AHIF keynote speaker, said: “In the coming decade, I wouldn’t be surprised to see a few African countries, potentially Ethiopia, Cote D’Ivoire and Ghana, in the top ten list of the world’s fastest growing economies.”

He also pointed to a compelling list of attractive features of Africa for the hotel investment community.

These include: several rapidly-expanding major cities; increasing interest from international tourists; a low number of hotel rooms per head of population, compared to the more developed parts of the world; a huge surge of inward investment, particularly from China; and an increasingly business-friendly political and economic climate, characterised by a new generation of political leaders, who are more open to public-private partnership and see hotels as crucial infrastructure to facilitate growth.

The enthusiasm of Kenya’s government and its charismatic cabinet secretary, ministry of tourism and wildlife, Najib Balala, is likely a factor too.

He has ensured that during the first week of October, in parallel with AHIF, Kenya will also be hosting the Magical Kenya Travel Expo to promote Kenya and East Africa as a leisure destination.

It is also understood that he wants to announce new incentives for inward investment and facilitate dialogue between the president of Kenya and business leaders when they are in Nairobi in October.

A comment from Matthew Weihs, may further explain what is really going on: “When political leaders go out of their way to look after international investors and create a tourism-friendly business environment, it does a lot for confidence – Africa is clearly improving as a destination for foreign capital, with more measures to protect assets and make it easier to repatriate profits.

“I can’t wait to hear what will be said at AHIF.”