AHIC 2018: Marriott to rapidly increase footprint in Middle East

AHIC 2018: Marriott to rapidly increase footprint in Middle East

Marriott International has announced ambitious growth plans for its Middle East and Africa region following signings for more than 30 properties and over 5,000 rooms in the last 12 months.

The signings put Marriott on track to increase its portfolio in the region to nearly 370 hotels – an increase of more than 50 per cent over the next five years.

This will amount to more than 80,000 rooms across 21 brands, including the introduction in the region of brands such as Edition, Element and AC Hotels by Marriott.

Also in line with its development plans, the company and its property owners expect to add 30,000 new jobs across the region in the next five years.

Marriott International’s planned growth over the next five years underscores the substantial emphasis that regional governments are placing on growth and investment in the travel and tourism sector. 

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The company estimates that the 30 projects signed in the last 12 months will drive investment of about $1.8 billion by the property owners.

“It is a really exciting time for the Middle East and Africa region’s travel and tourism sector.

“With clear and ambitious visions set out by regional governments to grow and invest in the sector, the industry is thriving more than ever,” said Alex Kyriakidis, president, Middle East and Africa, Marriott International.

“At Marriott International, we are proud that we and our owners are opening a huge range of jobs, as well as contributing to the ongoing growth and diversification of the region’s economy.”

Marriott International’s announcement of its growth plans in the region comes at the Arabian Hotel Investment Conference.

“Marriott International’s growth in the region is a result of consistently delivering value to our owners. 

“Our long-established presence in the region, global footprint, compelling portfolio of diverse brands, award-winning loyalty programs and strength of our distribution platforms continue to position us at the forefront, enabling us to leverage trends to benefit our stakeholders in the region,” added Kyriakidis.

“We remain focused on working with our owners to identify synergies and increase efficiencies across hotels by implementing shared services, remote solutions, complexing of hotels where relevant and possible and by bringing state-of-the-art technology to leverage scale, ultimately improving profitability.”