Agoda.com partners with channel manager YieldPlanet.com

Agoda.com partners with channel manager YieldPlanet.com

Agoda.com, Asia’s global hotel booking site and part of the Nasdaq-listed Priceline.com Inc. (Nasdaq: PCLN), today announced a partnership with hotel channel manager YieldPlanet.com.

YieldPlanet.com, an online tool created by German company, GTH Solutions, facilitates easy inventory and revenue management for hotel clients across Europe. Offering hoteliers an efficient way of distributing their properties across multiple channels, YieldPlanet.com’s hotel partners include the Accor chain and the NH Hotels brand, in addition to hundreds of boutique properties across Austria, Germany, Great Britain, Poland, Sweden, and Romania.

Hotels that currently use Yieldplanet.com can add Agoda.com to their distribution channels and enjoy immediate global exposure through Agoda.com’s multilingual sites. Agoda.com currently has websites in 32 different languages, including Japanese, Korean, simplified and traditional Chinese, Russian, Hebrew, and Arabic. These multilingual sites give hotels access to a wide customer demographic and provide YieldPlanet.com’s European hotel partners with valuable reach into Asia-Pacific markets.

Hotels that partner with Agoda.com can also enjoy access to the custom-built Yield Control System (YCS 3.0). By partnering with Agoda.com, hotels can have their promotions marketed to a database of more than 2 million members via Agoda.com’s targeted email newsletters. If they choose, hotels can also use the YCS to update their hotel’s page across Agoda.com’s multilingual web sites to tailor different promotions for different storefronts and demographics.

Mr. Robert Rosenstein, President of Agoda.com, commented on the partnership, “We’re pleased that via YieldPlanet, Agoda will be able to offer its channel to more hotels, allowing them to reach our fast-growing worldwide customer base and giving our customers more great choices in hotels.”

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Mr. Tomasz Romaniuk, General Manager of GTH Solutions, added: “It gives me great pleasure to announce that Agoda.com and GTH Solutions are establishing a partnership with the aim of strengthening our market presence and exposure not only in central Europe but on the whole European continent and beyond. We hope this cooperation with Agoda will provide both parties with new business opportunities and allow for further dynamic growth and development.”