Africa and Indian Ocean islands join forces to attract tourists from Brazil

4th Sep 2012
Africa and Indian Ocean islands join forces to attract tourists from Brazil

South Africa, Seychelles, Mauritius, Mozambique, Tanzania, Namibia, Botswana, Zambia, and Zimbabwe joined some 200 international hotel companies, destination management companies (DMCs), and tour operators to promote twin-center holidays between South Africa and its neighboring countries and its islands.

Explore South Africa was the fair taking place in Brazil and Argentina this week. South Africa is already enjoying large tourist arrival numbers from the South American countries, and they are not only after consolidating this big market, but to grow it even further. The pitch at the 2012 Explore South Africa has been twin-center holiday possibilities with the islands around Africa and with the neighboring states of South Africa.

One destination coming out strong with the twin-center approach with South Africa is the Seychelles. These mid-ocean. tourism-dependant islands have been advocating the spirit of working twin-center approaches for the last two odd years. Their Minister responsible for Tourism was on hand to maximize the drive to the Brazil tour operators. “Twin-center holidays become a reality only when you go and find the tourism markets that could be attracted by a twin-center possibility. For Seychelles, our belief is the sales pitch ‘from the Big Five… to the Best Five’ campaign that was being pushed. We are working to emphasize the compatibility of a South African safari holiday with a Seychelles beach holiday as its add-on. Seychelles is but some four hours on,” Minister St.Ange from the Seychelles said to the press in Brazil.

Delegations from all the other destinations present were also echoing the same messages. Victoria Falls, just next door from South Africa, was making its point strongly as was the totally private member delegation from the island of Mauritius.

Tourists from Brazil and Argentina already travel in large numbers to South Africa, which is why South African Airways and their Ministry of Tourism were the main driving bodies of this promotional fair in Brazil and Argentina. Explore South Africa is the dedicated travel trade fair for South Africa and for neighboring states and the Indian Ocean Islands.



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