The plan will consist of incentives that include bundling transit passes with event tickets and other amenities for riders coming to events such as the X Games in July.
Additionally, AEG has committed to creating specific ticketing plans for the company-owned Los Angeles Kings hockey team incorporating discount tickets for fans who take advantage of public transportation options when attending games at STAPLES Center. Efforts will be made to develop similar plans for fans attending Los Angeles Clippers games as well as other sporting events, concerts and special events in AEG-operated venues such as STAPLES Center, Nokia Theatre L.A. LIVE and Club Nokia.
“This partnership represents public agencies and private companies working together to offer solutions to the congestion, air quality and economic issues facing Southern Californians,” said Metrolink Chairman Richard Katz. “Metrolink offers affordable transportation options to the region, while taking cars off the road and allowing passengers to save money that would’ve been spent on gas and parking.”
With plans now underway for the development of Farmers Field, the 72,000-seat football stadium and event center adjacent to the Los Angeles Convention Center, Metrolink and AEG have also committed to launch a comprehensive study to determine ways to encourage and incentivize riders to use Metrolink and other public transportation systems to attend events held at Farmers Field including NFL games, concerts and citywide conventions.
“We wholeheartedly support the efforts of Metrolink to encourage customers and event attendees to utilize the region’s extensive transportation network including Metro, Amtrak and Dash to access downtown Los Angeles and events at L.A. LIVE and Farmers Field,” said Timothy J. Leiweke, President & CEO, AEG. “This partnership reinforces our environmental commitments, as outlined in our AEG 1EARTH program, in order to ensure that L.A. LIVE and Farmers Field become one of the most sustainable urban infill developments in the country.”