‘Voyage to the White Sea and Archangel’, a new 18 day cruise from Voyages of Discovery departing 15th June 2011 has sold 10% of its cabins within the first few days of release. For the majority of passengers the cruise represents a journey to the unknown so this is a remarkable feat in the current market. Tellingly, it is one of the best sold cruises from the summer 2011 programme, despite being one of Discovery’s most expensive cruises with prices from £1,899.

In an industry dominated by ever larger ships and crowds, the team at Voyages of Discovery has taken a bold view on the future of cruising which is paying dividends. It has returned to its grass roots by putting product at the heart of its marketing strategy by offering some of the most fascinating, spectacular and unusual destinations available anywhere on the cruise market. While other brands build ever larger ships, resulting in compromises on destinations, Voyages of Discovery has capitalised on the benefits of a small ship by visiting new, off the beaten track destinations which will appeal to an increasingly sophisticated and well travelled cruise market.

While others have cut corners or added hidden charges in order to woo customers with discounts, Voyages of Discovery has focused on providing unique, great-value travel experiences which are planned meticulously to offer more time on shore.

Voyage to the White Sea and Archangel will see Discovery travelling to the lesser-visited Solovestky Islands, a symbol of Russia’s spiritual past, historic Trondheim, Norway’s ’coronation city’, Archangel; where revolution, war and communism have all left indelible marks and Murmansk, terminus for the most perilous and infamous of the World War II Allied convoys.

On route, passengers will witness the spectacular view of the midnight sun from the North Cape accompanied by experts including Mark Baldwin from Bletchley Park, who will be bringing one of the few original, working 1944 Enigma machines on board. The guest speakers also include a celebrated historian and natural scientist who will unlock the mysteries of wartime espionage, the legacy of revolution and the Soviet Union.

Despite recession, Voyages of Discovery has enjoyed record sales for the past two years, picking up the ‘Best Cruise Value’ 2009 award from The World Ocean & Cruise Liner Society for the fourth time in as many years. Dudley Smith, Product Director comments: “This shows that passengers view great value as more than just low prices. Our summer 2011 programme has put customers at the heart of its planning.”

Voyage to the White Sea and Archangel follows the success of Discovery’s ambitious Winter 2010/11 programme which includes a 79-day complete circumnavigation of South America, with opportunities to explore landscapes such as the Amazon, the Orinoco, the Falklands and the magnificent Galapagos.