Adrian Hayes and Phil Bedford to lead ibtm arabia knowledge forum

Adrian Hayes and Phil Bedford to lead ibtm arabia knowledge forum

Reed Travel Exhibitions has confirmed that Adrian Hayes and Phil Bedford are set to lead the ibtm arabia Knowledge Forum, which will take place as part of the closed event’s Discovery Day on 10 February at the St Regis Saadiyat Island Resort.

The ibtm arabia Knowledge Forum will present the best speakers and thought provoking topics to ensure that the attendees get even more out of their ibtm arabia experience and enhance their knowledge.

Lois Wilcox, Exhibition Manager, ibtm arabia comments, “This year we have two contrasting but equally exciting speakers who are sure to inspire the participants and their business: Phil Bedford, who is the Middle East Master Franchise owner of The Referral Institute, an international referral training and consulting company with branches across the world, will open the door to the secrets of advanced networking in his session ‘Connections Mean Everything’.

“Adrian Hayes, whose session will bring inspiration from outside the meetings industry, is the British record-breaking polar explorer & adventurer, speaker, business coach, author and campaigner. An Arabic and Nepalese speaking former Airbus Middle East Sales Director and British Army Gurkha Officer, he has achieved more major goals the past eight years than anyone in the world, including his recent summiting of K2. He is now an internationally acclaimed keynote speaker and professional leadership, team and executive coach delivering seminars and programmes worldwide,” Wilcox concludes.

Hayes comments, “I wear a number of different hats and have a whole series of speeches, seminars and programmes, but this one is purely about the stories and the challenges and, hopefully, some inspiration to everyone in conquering their own Everests.”

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ibtm arabia Discovery Day is a brand new concept introduced to the portfolio of ibtm events for both exhibitors and Hosted Buyers to attend a full day of experiential networking with the ibtm arabia community.

The full itinerary for ibtm arabia Discovery Day comprises two hours of experiential activities at Yas Island which include Yas Marina Circuit- Hot Laps and a ride on the world’s fastest rollercoaster at Ferrari World. These activities will then be followed by a visit to the Sheikh Zayed Mosque and lunch on a luxury cruise liner.

The afternoon programme will commence with refreshments before attendees receive an official welcome from the ibtm arabia team that will set the stage for an afternoon of education. The Discovery Day will conclude with a Welcome Networking Reception, which is set to take place at St Regis Saadiyat Island.