Los Angeles Tourism & Convention Board has appointed Adhesive PR to manage its public relations across the UK & Ireland.

Adhesive PR has officially landed in London following the win, having represented the brand in Australia and New Zealand for two years.

The independently owned agency was launched in 2012 with the vision of offering clients -‘big agency thinking, with a familiar culture’. 

Hollie Thomson will be leading the London-based team as head of public relations following management roles in both the UK and UAE, including setting up the PR division of digital and branding agency Omnia in Dubai.

Tasked with driving visitation to LA among leisure and MICE markets, Adhesive will also be working with Discover Los Angeles’ European & Middle East regional director, Francine Sheridan, on delivering impactful travel trade messaging.

With UK & Ireland considered one of LA’s biggest overseas source markets for visitor arrivals, contributing towards a grand total of more than 47 million annual visitors; Los Angeles provides endless possibilities for those wanting to discover near-perfect weather, 75 miles of jaw-dropping shoreline, more museums than any other US city and an award-winning culinary scene.

Jamie Foley, vice president of global communications for Los Angeles Tourism & Convention Board, commented: “Adhesive has been a great partner for us in Australia and New Zealand and we’re looking forward to extending the relationship in the United Kingdom and Ireland.

“With many considering the ‘City of Angels’ as one of the most diverse and dynamic cities in the world, there is no better time than now to visit our sunny shores.”

Los Angeles Tourism & Convention Board is the official tourism marketing organisation for Los Angeles.

Thomson said: “Los Angeles has long been considered an incredible travel destination for sunshine-seeking Brits and Irish looking to have their own ‘Hollywood glitz and glam moment’.

“We are looking forward to continuing this legacy and delving deeper to educate our audience about the award-winning culinary scene, the many diverse neighbourhoods that all offer their own vibe and a cutting-edge arts and culture scene that rivals any global city and reflects the many creative industries that call the city home.”