Adara has appointed Yahoo veteran Ann Reilly in the new role of vice president, international sales.
As the company experiences significant growth within the global travel industry, Adara is accelerating its international expansion in order to better service strong demand from its rapidly growing list of advertisers.
Reilly has extensive professional experience in international advertising having spent significant parts of her career living and working in Asia, USA and most recently in Europe.
She spent the past eight years working for Yahoo, which she joined in 2003 in New York as sales director.
In 2009 Reilly relocated to Barcelona as commercial director where she successfully spearheaded a new pan European sales strategy and vision for Yahoo’s mid-market search and display advertising sales teams.
Prior to Yahoo, Reilly held a variety of advertising and sales roles with Intuit in Silicon Valley, and Star TV and Leo Burnett in Asia.
She holds a BA from University of Michigan and an MBA from Thunderbird School of Global Management.
Kit Simon, Adara global chief revenue officer, commented: “Ann’s appointment is a key component to the roll out of our international strategy, and I am confident that with her extensive sales knowledge, wide international experience and strong focus delivering insights and customer success that she will prove to be a valuable leader for Adara as she drives international revenue growth.”
Adara EMEA operation is headquartered in Dublin, Ireland with a sales office in London.
Since its European start Adara has secured a number of new data partners, including Ryanair, and many new advertisers.