AccorHotels reaches new milestone in UK growth

AccorHotels reaches new milestone in UK growth

AccorHotels has cemented its position as the UK’s leading growth hotel group by opening its 30,000th room and remains on track to meet its ambitious target to increase the number of rooms by over 30 per cent by 2017.

Working rapidly towards their ambitious growth targets, AccorHotels UK and Ireland has expanded its network in 2015 in line with the group’s strategy to develop its portfolio in key destinations across the world.

Highlighting the continued success of AccorHotels’ brands to attract new partners, AccorHotels signed a commercial agreement with Amaris Hospitality to manage 1,617 rooms in October.

The 11 hotels are already integrated onto the AccorHotels platforms and the rebranding process is well underway.

AccorHotels has seen significant growth from its leading midscale brands; Novotel and Mercure, well-known international brands for both business and leisure travellers with close to 14,000 rooms in the UK, while also increasing its footprint in the upscale and budget segments.

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The relaunch of its powerful distribution network, market changing digital and technical offering as well as a wide range of digital solutions across its brand websites during the year has also proved an attractive proposition.

The successful year of expansion has seen AccorHotels become the global benchmark in hospitality, with the continual reinvention of its offering including launching new food and beverage concepts during autumn 2015.

Redesigned to blend modernity with tradition the new openings include Jamboree at Blackfriars and Marco Pierre White at Mercure London Bridge.

Thomas Dubaere, managing director AccorHotels UK & Ireland, said: “This has been a year of momentum for AccorHotels, we have signed a significant number of rooms standing now at 30,000 in the UK and are well on track to increase the number of rooms by over 30 per cent by 2017, building our presence in this important region for the group.

“Our leading brands, strong regional network, flexible approach to properties and locally inspired designs as well as our leadership position across all segments of the market demonstrate the attractiveness of our brands, ensuring we are the best option for all our partners as we continue to push towards our target of 40,000 rooms in the UK and Ireland.”