Accor, the world’s leading hotel operator and market leader in Europe, is pleased to announce the signing of the Novotel London Brentford hotel, which will be operated under a lease agreement with Brentford Hotels Limited, a subsidiary of the Pedersen Group. The 202-room hotel is under construction and is due to open early 2015.

The hotel joins the midscale brand’s growing network which boasts 31 Novotels in key city destinations. The brand’s flagship Novotel London Blackfriars hotel opened in Southwark in October 2012 with high tech specification throughout, and Accor has also announced a new build Novotel at 40 Marsh Street, Canary Wharf which is due to open in mid-2015.

Thomas Dubaere, Managing Director, Accor UK & Ireland said: “The Novotel London Brentford hotel is an ideal location for both business and leisure travellers. It further strengthens our presence in the Greater London area and is another important step towards growing the UK network. Novotel is a key midscale brand for Accor and this hotel demonstrates our commitment to this segment.”

With 395 hotels in more than 60 countries, Novotel hotels are located in the heart of major cities, business districts and tourist destinations. The brand offers efficiency and comfort to its business customers while satisfying the needs of leisure travellers through contemporary design, flexibility and technology.