Accor puts digital technology at the heart of the customer experience

1st May 2014
Accor puts digital technology at the heart of the customer experience

Accor announces the worldwide implementation of a digital solution that revolutionises guest welcome in its hotels. The objective is simple: use digital technology to offer customers an unprecedented personalised welcome. Guest welcome is less devoted to administrative formalities, making the hotelier entirely available to greet guests, cater for their individual needs or simply help them save time.

“Our ability to constantly integrate new technologies and improve the way we serve our guests and hotels is at the heart of our innovation strategy, to make Accor the most audacious and innovative hotel operator. Accor definitely places digital technology at the service of its guests at every stage of their hotel experience – before, during and after their stay – adapting its hotel services to the new modes of consumption which are more mobile and connected…” explains Vivek Badrinath, Deputy Chief Executive Officer, Marketing, Digital Solutions, Distribution and Information Systems.

This innovative service, which was designed in close collaboration with the hotel operating teams, will be offered to all loyalty card or subscription card holders and to customers booking directly through Accor via:, the brand websites, mobile applications, or by phone directly with the hotel, etc.

Original and personalised, this innovative welcoming is deployed across all Accor brands and will be adapted by each brand to fit its service offering, depending on their segment, market positioning and establishments’ specificities.


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