Accor’s multi-brand booking portal, unveils a new-look with a more up-to- date homepage and new sections for easier and enriched travel preparation and organization as well as bookings in the group’s 3,600 hotels around the world. The new design adapts to the 32 geolocated versions of the website available in 16 languages, and can be accessed from computers, tablets or mobile phones.
The new homepage features a full “front page” photo that spotlights a destination, a hotel or a special offer. It also features a special offer space, a destinations and brands insert, and a reinvented link to the loyalty program, Le Club Accorhotels. The portal once again places hotels at the heart of their destination. The objective is to assist guests well ahead of their stay, from the moment they start dreaming of their trip, at the crucial booking stage and with the trip preparation.
In the new section “Prepare for your stay”, Accorhotels.com has developed additional, particularly rich content for visitors looking for inspiration, advice and guest tips for their trips to any part of the world. This section really does help customers make the most of their stay and notably provides:
A travel journal with advice from bloggers: tips on original things to do, for example the latest hip bar or the essential places in the city, etc.
The destination guides which help website visitors discover a destination select and book their hotel and also buy tickets for activities and outings based on their preferences and the must-see recommendations: restaurants, exhibitions, museums, cultural events.
“My Trip planner” to create a schedule of different activities for each day, view itineraries and share tips and experiences on the social networks.
Theme-based, fun quizzes to help customers select their destinations based on their tastes and ways of travelling. For example: In which city would you spend the New Year’s Eve?
By reinforcing its destination-focused positioning, Accorhotels.com enriches and facilitates the customer experience and offers its customers increasingly innovative and personalized services. This commitment is part of Accor’s “Leading Digital Hospitality” plan, which aims to rethink and incorporate digital technology throughout the customer journey: before, during and after their stay.