Accor is announcing the launch of Earth Guest Research, a platform for sharing knowledge on social and environmental issues relating to the hotel industry. The platform aims to contribute to progress in the tourism industry by making sustainable development surveys and methodologies available to all industry
operators, as well as to the general public. To identify effective improvement drivers and win customer support, the Group decided to start by finding out
exactly what hotel guests’ concerns and expectations are with regard to sustainable development. The first Earth Guest Research publication is therefore dedicated to this topic. “With 4,200 hotels worldwide and our pioneering experience in sustainable development, our role is to drive change and lead the tourism industry in this field,” says Accor Chairman and Chief Executive Officer, Denis Hennequin. “I strongly believe that sharing our knowledge will enable us to advance, and that we need to
leverage sustainable development concerns to develop new, more sustainable products and services that will eventually lead to a whole new approach to the hotel experience.