Accor celebrates two decades of growth in Indonesia

Accor celebrates two decades of growth in Indonesia

Accor has announced an ambitious plan to scale up its network in Indonesia, during a press conference in Jakarta.

Accor is on track to operate 100 hotels/20,000 rooms in the country by 2015.

The announcement comes as the group celebrates 20 successful years in Indonesia.

“Indonesia is a priority market for Accor in the Asia-Pacific region with significant potential for hotel expansion into the future and on which we are already leader.

“The dynamic expansion in this country illustrates our expansion strategy, with a secured pipeline of more than 130,000 rooms with two thirds in emerging countries and on all market segments,” explained Sébastien Bazin, Accor chairman.

This year marks a year full of record-breaking expansion for Indonesia.

Accor has opened 18 new properties, from upscale to budget, bringing the hotel network in Indonesia to more than 70 hotels in 24 cities by the end of the year.

It is also a record-breaking year of contract signings.

By the end of November 2013, more than 70 contracts have been signed for new hotel properties to be opened over the next three years.

Michael Issenberg, chief operating officer for Accor Asia-Pacific said: “Accor was one of the pioneers in the hotel sector in Indonesia, arriving two decades ago, which marked the beginning of a long journey that has now seen Accor become the largest and most dynamic hotel group in the country.” 

In 2014, Accor plans to open at least 17 hotels across Indonesia, including hotels in Jakarta, Surabaya, Bali, Makassar, Tangerang Bandung and Semarang.

Accor expects to operate at least 100 hotels in Indonesia by 2015.