Accor boosts presence in Brazil ahead of FIFA 2014 World Cup

Accor boosts presence in Brazil ahead of FIFA 2014 World Cup

Accor has secured a record pipeline of 90 contracts in Brazil, all to be delivered by 2016.

The group network in Brazil will increase by 13,819 new rooms, generating more than 3,600 jobs, according to figures from the French hotel giant.

For Roland de Bonadona, chief operating officer of Accor Latin America, the expansion of the hotel sector has been positively impacted by the political and economic momentum in Brazil, meaning greater investment and higher investor confidence.

“From an economic point of view, Brazil is experiencing a very favourable moment for business in general and hotels specially.

“The rise of the middle class and proximity to major events like the FIFA World Cup and the Olympic Games, which, although do not influence Accor’s business decisions, have encouraged investments in the country infrastructures,” he explained.

In 2012 alone, the Group will open 22 new hotels /3,068 rooms in Brazil (11 of these hotels have already opened).

Accor has also signed since January contracts for the development of 19 new hotels, 42 per cent under the franchise model.

Acquisition of the South-American network of Grupo Posadas

Recently Accor has announced the acquisition of the South American hotel portfolio of Grupo Posadas for $275 million.

Once finalised, this transaction will include 2,600 rooms (15 hotels) and a secured pipeline of 2,000 rooms (14 hotels) in Accor’s Latin American portfolio.

Since 19 of the 29 concerned hotels are located in Brazil, the group’s network in this country will reach 27,812 rooms (167 hotels) and a secured pipeline of 15,104 rooms (98 hotels), covering the spectrum of hotel segments and resulting in a reinforced presence in the Up & Midscale segment.