Accor bolsters digital strategy with Fastbooking deal

Accor bolsters digital strategy with Fastbooking deal

Accor has acquired Fastbooking, a digital services provider for the hotel industry.

A French company founded in 2000, Fastbooking provides daily support to nearly 4,000 hotels worldwide.

Its key areas of expertise are hotel website development, distribution channel management solutions, digital marketing campaign management, revenue management optimisation tools and competitive intelligence.

Its two main markets are Europe and Asia.

Fastbooking will continue to deliver innovative solutions designed to improve the performance and visibility of its clients, while operating independently within Accor.

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The confidentiality of data relating to its client hotels will be fully preserved.

At the same time, the expertise of Fastbooking’s teams will broaden the range of services that Accor can offer to its hotels.

“The take-over of Fastbooking will help speed up the implementation of our digital strategy,” said Sébastien Bazin, chairman, Accor.

“Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels.

“While maintaining its independence, Fastbookin will now enjoy the support of a global leader capable of providing the resources it needs to make the most of its enormous potential, so that it can continue to innovate for an even larger client base.”