AC Hotel Guadalajara, Jalisco, has opened its doors, inviting guests and locals alike to experience a new way to stay in Mexico, catering to the creativity, passion, and entrepreneurial spirit of a new generation of travellers.

The launch of the 188-room AC Hotel Guadalajara, developed and owned by FibraHotel and operated by Marriott International, marks the arrival of the design-driven brand in Mexico.

Bringing the vision and experience of recognised hotelier Antonio Catalán, who founded the brand in 1998, to life, AC Hotels has grown to become one of the most respected hospitality brands in Spain.

The brand celebrates the beauty of classic-modern design rooted in a European spirit and Spanish tradition.

Following its success in Europe, AC Hotels implemented a plan in 2011 to expand globally and now boasts more than 90 design-led hotels in Brazil, Denmark, Italy, France, Mexico, Portugal, Spain, Turkey, and the United States.

“AC Hotels’ rapidly growing portfolio illustrates Marriott International’s commitment to making distinctive architecture and design affordable and accessible for creatives, innovators and entrepreneurs around the world,” explained Toni Stoeckl, vice president of lifestyle brands for Marriott International.

In the coming months, additional AC Hotels will open throughout Latin America: Mexico City, Mexico, Panama City, Panama, and Santiago, Chile.

Two AC Hotels debuted in Rio de Janeiro, Brazil recently, just ahead of the Olympic Games.

Based on the belief that purposeful design improves lives, AC Hotels carves away what is unnecessary to provide guests with thoughtfully designed moments of beauty; experiences that elevate their stay and help them focus on what is important to them.

AC Hotels’ guests get only what they need, without paying for what they don’t.

The result is sophisticated yet unpretentious style, innovative beverage and food programming with locally inspired experiences for both guests and locals.