Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has launched an upgraded version of its official destination website www.visitabudhabi.ae, supported by a wide array of social media channels.
Conceived with travellers’ needs in mind, the refreshed website is designed as a one-stop-shop for tourists who want to explore the emirate, giving them easy access to interact, in any of eight languages with extensive, dynamic information on Abu Dhabi’s attractions and experiences, culture, heritage and events and recreation activities.
The new content and functionalities are available in Arabic, English, French, German, Italian, Russian, Japanese and Chinese.
The website’s new hotel search option which aggregates live deals and room availability from over 50 booking engines, allows visitors to find real-time information prior to their decision to book. This innovative approach to hotel and restaurant data is also designed to benefit hotels which should expect higher online sales, due to traffic coming to the booking engines via the destination website’s new search facility.
The website provides the filters and the search, and leaves the consumer to decide which hotel they would like to book their stay with. Hotels will make the rooms available online, with their preferred booking sites.
The new consumer-orientated website also acts as a base for the launch of Abu Dhabi’s social media channels (Facebook, Twitter, YouTube, Google +, Flickr and Pinterest), inviting travellers to become active contributors to the destination, posting, commenting and sharing their experiences. Abu Dhabi also has its own city guide at abudhabi.mobi
During June, visitors to www.visitabudhabi.ae can enter an Abu Dhabi 360⁰ competition when they subscribe to the website’s planned e-newsletter. Registered users’ club, visitors can stay in touch with all that is new in Abu Dhabi, find out more about what to see and do, where to stay and eat and get the chance to win a holiday of a lifetime.
The destination website and social media channels are meant to accompany visitors in all stages of their trip from dreaming and planning to the actual booking, throughout their stay in Abu Dhabi, and upon their return to home.
To further enhance the visitors’ experience a second stage of the visitabudhabi.ae enhancements will be completed by the year end. The developments will include iPhone and iPad apps, interactive maps, flight booking, car rental, and additional social media channels.