Abu Dhabi Tourism Authority (ADTA) has scooped four major awards in the Middle East round of the World Travel Awards 2011.

Presented at a gala dinner in Dubai, the awards saw ADTA receive honours for: “Middle East’s Leading Destination Marketing Campaign”; “Middle East’s Leading International Marketing Campaign”; “Middle East’s Leading Tourist Board” and “Middle East’s Responsible Tourism Award”.

Announcing the awards, Manon Han, Executive Vice President, World Travel Awards said the authority had achieved much in its six years of existence helping to steer Abu Dhabi from a destination with few hotels, rooms, air access and attractions to a credible contender on the international tourism landscape.

(Above: Khaled Al Hashemi and Nasser Al Reyami received ADTA’s quartet of World Travel Awards)

The awards were received on the authority’s behalf by Khaled Al Hashemi, Administration Director and Nasser Al Reyami, Tourism Standards Director.

Other Abu Dhabi winners included: Etihad Airways, Emirates Palace, ADNEC, Royal Jet, Beach Rotana, Qasr Al Sarab Desert Resort and Omeir Travel.

Abu Dhabi continues the successful week with it biggest and best ever showing at Arabian Travel Market, which runs until 5 May 2011 at the Dubai International Convention & Exhibition Centre.

ADTA has wide ranging responsibilities for managing and assisting the development of the emirate’s tourism industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include; destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate’s hotels, destination management companies, airlines and other public and private sector travel-related organisations.