ADTA embarks on biggest overseas promotion to date

28th Dec 2011
ADTA embarks on biggest overseas promotion to date

Abu Dhabi Tourism Authority (ADTA) will next year stage its largest ever promotions programme with some 16 exhibitions and eight road shows across 18 countries slated.

The programme, which will run from February to November, has been designed in consultation with stakeholders and after reviewing the buyer profile of each exhibition.

The dynamic promotions line-up, which includes first-time participation in the IMEX America business tourism and incentive exhibition and the Riyadh Travel Fair, as well as new-to-market stakeholder road shows in Australia, China, Japan, Kazakhstan, Malaysia and the Ukraine, is aimed at supporting ADTA’s 2012 hotel guest target of 2.3 million.

The figure represents a 15 per cent rise on the 2011 target.

ADTA and its stakeholders prepare for the 2012 sales push

In a move to stimulate stakeholder participation, the authority has introduced fee discounts for sharers taking part in the majority of shows.

Earlier this year, ADTA picked up four World Travel Awards including Middle East’s Leading Tourist Board.

The innovative tourist board has also been nominated in six categories at the World Travel Award Grand Final - including World’s Leading Marketing Campaign.

The event will take place in Qatar on January 11th.

To see a full list of nominees, for tickets, or for more information click here.


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