Abu Dhabi launches consumer focused online offering

31st May 2012
Abu Dhabi launches consumer focused online offering

Abu Dhabi Tourism & Culture Authority has launched an upgraded version of its official destination website, supported by a wide array of social media channels.

Conceived with travellers’ needs in mind, the refreshed website is designed as a one-stop-shop for tourists who want to explore the emirate, giving them easy access to interact, in any of eight languages, with extensive, dynamic information on Abu Dhabi’s attractions and experiences, culture and heritage, and events and recreation activities.

The new content and functionalities are available Arabic, English, French, German, Italian, Russian, Japanese and Chinese.

The website’s new hotel search option, which aggregates live deals and room availability from over 50 booking engines, allows visitors to find real-time information prior to their decision to book.

This innovative approach to hotel and restaurant data is also designed to benefit hotels which should expect higher online sales, due to traffic coming to the booking engines via the destination website’s new search facility.

The site provides the filters and the search, and leaves the consumer to decide who they want to actually book their stay with.

Hotels make the rooms available online, with their preferred booking sites.

The new consumer-orientated website also acts as a base for the launch of the destination’s social media channels (Facebook, Twitter, YouTube, Flickr, Google +, and Pinterest), inviting travellers to become active contributors to the destination, to post, comment, get inspired and share their experience.

During June, visitors to the can enter an Abu Dhabi 360⁰ competition when they subscribe to the website’s planned e-newsletter.

By joining the registered users’ club, visitors can stay in touch with all that is new in Abu Dhabi, find out more about what to see and do, where to stay and eat and get the chance to win a holiday of a lifetime.



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