Abu Dhabi in social media focus

Abu Dhabi in social media focus

Abu Dhabi has a new destination hashtag - #InAbuDhabi - which will be central to an exciting ‘Tell Us Your Story #inabuDhabi’ social media initiative to encourage visitors and residents to share their experiences of the emirate on their social media channels.

Spearheaded by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and offered for emirate-wide public and private sector use, the hashtag means that real-time, authentic social content posted by visitors and residents will highlight Abu Dhabi places and experiences and inspire others to plan a break in the destination.

“This hashtag has ease of recognition, will help us better manage online content, nurture a larger audience discussion base, keep content lively and give the destination greater visibility in organic search engine results,” said Mouza Al Shamsi, Acting Executive Director Marketing & Communications, TCA Abu Dhabi.

“The #inAbuDhabi campaign will be wide-reaching and rolled out across all communication channels of our visitabudhabi online resource. It will be used across social media for maximum reach and impact and will be a tool to tell the destination story locally, regionally and internationally. Creating a buzz means #inAbuDhabi must be used by message creators and destination promoters but most importantly by visitors and residents as they experience the emirate.”

#inAbuDhabi was selected for its instantaneous recognition qualities and its ease of implementation by a full range of destination stakeholders.


“We are looking for people to showcase the best attractions, hotels, restaurants, activities and events in Abu Dhabi and for stakeholders to use #inAbuDhabi across their own communications platforms,” explained Al Shamsi.

TCA Abu Dhabi will now roll out #inAbuDhabi with an initial intensive, three-month ‘Tell Us Your Story #in AbuDhabi’ campaign which will become an ongoing promotional theme and will include PR, advertising and promotional engagement across a range of media.