Manchester City has renewed its sponsorship deal with the Abu Dhabi Tourism Authority, which becomes the Premiership club’s official destination partner.
Speaking of the new partnership City’s Chief Executive Gary Cook said: “We are proud to partner Abu Dhabi Tourism Authority which is a hugely respected and influential authority within the global tourism community having been voted the World’s Leading Tourism Board in the 2009 World Travel Awards.”
Manchester City’s owner Sheikh Mansour, whose brother is the ruler of Abu Dhabi, plans to use the club to market the emirate as a tourism and business destination.
Ahmed Hussein, Deputy Director General of the ADTA said: “The rationale of broadening our destination awareness outreach is behind the move.”
He added: “In this case, Abu Dhabi’s name will touch a TV viewership of more than two billion. Football is unique in its ability to transcend international borders and connect with a range of people on many levels. Manchester City’s standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery.”