Abacus International links with Malaysia Airlines subsidiary Firefly

11th Feb 2013
Abacus International links with Malaysia Airlines subsidiary Firefly

Abacus International has announced a new partnership with Firefly, a wholly owned subsidiary of Malaysia Airlines.

This partnership will bring more content to all Abacus-connected travel agents in February as they will have real-time access to all of Firefly’s flight schedules and fares, while allowing Firefly to leverage Abacus’ extensive network to reach out to their consumers and boost their presence throughout the region.

Firefly is the latest agreement following a series of exclusive announcements with other LCC/Hybrid airlines such as Starflyer, Air Busan, Far Eastern Airlines, Juneyao Airlines, BB Airways and Regent Airways, and cements Abacus’ position as the leader in LCC and Hybrid content.

The agreement will also see Firefly upgraded onto the Abacus AirBasic platform, the leading Abacus solution for LCCs that is currently used by airlines such as AirAsia and Sapsan. Abacus AirBasic is an XML based solution that allows LCCs to effectively leverage Abacus’ agency network to drive booking transactions as well as sell ancillary services through efficient booking masks.

With Firefly’s fleet set to expand in the coming year, the partnership will help the airline grow in key markets such as Peninsular Malaysia, Sumatra Indonesia, Southern Thailand and Singapore.

“We are delighted to work with Abacus to provide our customers with a simplified booking process,” said Ignatius Ong, chief executive, Firefly.

“With access to information like seat count and fares, staff at the travel agencies and our air reservation offices are relieved from manual work and are able to focus more on personalised customer service.”


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