The AA has launched a new star rating scheme for serviced accommodation, one of the fastest growing sectors in UK hospitality.
The AA has been inspecting and rating hotels and restaurants for over a century and in that time has seen many changes in the hospitality industry as the needs of guests change.
While relatively new in the UK, the serviced accommodation sector of the hospitality market is mature in Australasia, and is experiencing exponential growth now in the UK and Europe.
Serviced accommodation establishments are mainly located in city centres and differ from self-catering by offering an element of service choice to residents who often use this type of accommodation for long periods of time.
The scheme will differentiate the segment by use of “designators” akin to the hotel and guest accommodation schemes including: Aparthotels, Corporate Housing, Residences, Suites, Studios and Extended Stay.
The rating scheme will be from three to five stars and full members will be eligible for the plethora of existing AA Hotel Scheme membership benefits including the recently announced ReviewPro software as well as free hospitality and service training.
Commenting on the launch, Alistair Sandall, commercial manager at AA Hotel & Hospitality Services said: “We have seen the growth in the market in recent years and both the industry and the guest now see a real need for quality accreditation for the market to mature and grow.
“This new scheme has been developed through our many years of experience and expertise and compliments our suite of quality accreditation and consultancy products and services.”
This launch sees Serviced Accommodation join the AA accreditation scheme alongside Hotels, Restaurants, Guest Accommodation, Self-Catering accommodation and Caravan and Campsites.