A cruise holiday brochure for the iGeneration

18th Jan 2014
A cruise holiday brochure for the iGeneration

Perfect for those mobile Mums and digital Dads who are constantly connected; Royal Caribbean International has launched a new 2014 family cruise brochure for tablets. Designed to coincide with peak booking season, the industry first brochure is filled with videos and interactive content to help showcase all of the family friendly features and amazing experiences available on a Royal Caribbean International holiday.

Available to download free on iTunes, the new brochure also includes special early booking offers and a selection of the most popular family friendly itineraries. Featuring a range of helpful planning guides for mums and dads, including information on onboard restaurants, and a link to the cruise line’s new kid-friendly Penguin Ahoy! app; the e-brochure is packed full of reasons why Royal Caribbean International was recently voted best family cruise line in 2013 Cruise International Awards.

Families seeking a star-studded cruise holiday can enjoy a break with DreamWorks favourites such as Shrek, Puss In Boots and more with Royal Caribbean International.  Guests can enjoy special onboard productions of Let You Entertain Me, an ice skating show of How to Train Your Dragon; a DreamWorks Animation parade down the Royal Promenade; interactive character breakfasts in the main dining room and various other shows and activities.

And for the pint-sized princess in your life, The Barbie™ Premium Experience is the ultimate indulgence for Barbie enthusiasts. Guests can enjoy staterooms decorated in the iconic doll’s signature style as well as exclusive, themed activities throughout the duration of their cruise – from an invitation-only tea party and mermaid dance class to a fashion design workshop and Barbie Girls fashion show.

As well as two of the most popular experiences across the Royal Caribbean International fleet, the new e-brochure contains a whole host of information and interactive features to get families excited in advance of their cruise.


Jo Briody, director of marketing & PR, UK & Ireland, Royal Caribbean International commented:

“Our new tablet friendly brochure is designed to allow families to plan their holidays together, and to showcase all of our family friendly videos and onboard features in one place. We hope that its ease of use and inspiring content will urge more families to consider a cruise for the first time.”


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