Leading hotel management group Rotana has announced the May 2010 opening of Centro Barsha in Dubai, redefining the conventional concept of economical comfort.

Conveniently located close to the business districts of Media City and Internet City, Centro Barsha, Dubai features 246 rooms and is also in close proximity to the commercial areas of Sheikh Zayed Road and the Dubai Financial Centre.

“We are thrilled about the opening of the second property under our exciting new Centro Hotels by Rotana brand, which will certainly meet the demands of a new generation of traveller who’s seeking finesse and functionality at reasonable rates,” said Rotana president Selim El Zyr (pictured).

Conceived by Rotana and designed by LWD, Centro Hotels by Rotana signals the start of
a bold new genre of hospitality. Centro is a contemporary concept that brings a young, fresh and dynamic environment to low cost business travel.

Business travel and accommodation for the budget conscious executive is an increasingly important market in the Middle East and the Centro Hotels by Rotana concept is specifically designed to cater to this rapidly expanding market.

Appealing to large corporate entities, small and medium business owners, and individual travellers, Centro Hotels by Rotana is stylish, chic and affordable business hotel brand.

“We are redefining the conventional concept of economical comfort and offering affordable superior
class accommodation and hospitality,” added Mr El Zyr.

Centro Barsha, Dubai will feature amenities specifically geared to the needs of the travelling executive including a well appointed executive centre, meeting rooms, gymnasium and a swimming pool.

This is in addition to ‘C.Taste’ restaurant, ‘C.Mondo’ beverage and snack bar and ‘C.Deli’, an innovative deli take-away concept. 

Rotana is working towards the opening of 25 Centro Hotels by Rotana properties across the Middle East by 2014, introducing a unique out-of-the-box solution for the mid-tier market.

C.Taste restaurant at Centro Barsha

For more information on the latest developments at Rotana check out the Breaking Travel News in depth coverage here, of for further information on any Rotana property, its brands or reservations visit the website.