944 Media Partners With Relevent to Create Hotel 944 at Super Bowl XLIV

8th Jan 2010
944 Media Partners With Relevent to Create Hotel 944 at Super Bowl XLIV

Four-Day Event Will Take Over the Renovated Eden Roc Renaissance Resort and Feature Performances and Appearances by Wyclef, Jimmie Johnson, Kid Sister, Paul Oakenfold, Skam Artist DJs, Nick Lachey and Many More

944 Media, LLC (“944 Media”) (www.944.com) and Relevent have announced a partnership to produce Hotel 944, to be held at the recently renovated, 631 room Eden Roc Renaissance Miami Beach Resort for four days and nights during Super Bowl weekend. From Thursday, February 4 through Super Bowl Sunday, Hotel 944 will be an entertainment destination, with events taking advantage of several of the resort’s fantastic spaces, including an official launch party, celebrity hosted charity events, exclusive penthouse suite experiences, and poolside performances, including multi-platinum, Grammy-winning artist Wyclef.

“944 made a splash at the Super Bowl two years ago, and this year we’re partnering with Tony Berger and Relevent to make the experience that much better for our sponsors, partners, and audience,” says Marc Lotenberg, Founder and CEO of 944 Media. “We’re going to have the most exciting events and programs, and the coolest celebs ... Hotel 944 will be the place to be Super Bowl Weekend.”

“Relevent has produced many successful events at past Super Bowls and we are excited to be joining forces with 944 this year in Miami to create what is sure to be an unforgettable & unique VIP experience for our sponsors and guests,” says Tony Berger, Managing Member of Relevent.

Eden Roc Renaissance Resort, having recently undergone a $200 million expansion including the addition of the 21 story Ocean Tower, is the perfect place to create an all encompassing entertainment and sports experience. Currently scheduled events include the Official Hotel 944 Launch Party; poolside performances by Wyclef, Mario, Skam Artist DJs including DJ Irie, DJ Vice and DJ Ross One; a celebrity charity poker tournament; the Jose Cuervo Platino Penthouse with Paul Oakenfold; the Qwelf Game Lounge from Imagination Games; and a Jimmie Johnson and Nick Lachey hosted charity event. Additional events and performances will be announced soon.


Event sponsors include Anheuser-Busch, Heineken, Diageo, Garnier, Imagination Games, Envirosax and Jose Cuervo Platino.

944 Media’s custom annual sports publication, GAME, will also have a presence at the Super Bowl, including distribution at venues throughout the city. Visit www.944.com/GAME for more details.

  CURRENT EVENT SCHEDULE (subject to change)

  Thursday, February 4th
  MAIN EVENT - Official Hotel 944 Launch Party
  POOLSIDE - Jimmie Johnson and Nick Lachey Charity Event, 10pm-2am
  PENTHOUSE SUITE - Jose Cuervo Platino Penthouse with Paul Oakenfold,

  Friday, February 5th
  MAIN EVENT - Celebrity Poker Tournament, 9pm-12am
  POOLSIDE - Skam Artist DJ Takeover, 12pm-5pm

  Saturday, February 6th
  MAIN EVENT POOLSIDE - Live Performance by Wyclef, 9pm-12am
  POOLSIDE - Skam Artist DJ Takeover, 12pm-5pm
  POOLSIDE - Live Sunset Performance by Mario, 5pm-7pm

  Sunday, February 7th
  MAIN EVENT - Super Bowl Pre-Party with Performance by Kid Sister,
  POOLSIDE - Skam Artist DJ Takeover, 9pm-2am



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