42% of luxury travel buyers new to ILTM Asia 2014

42% of luxury travel buyers new to ILTM Asia 2014

ILTM (International Luxury Travel Market) Asia – www.iltm.com/asia - the invitation-only event for agents from across the Asia Pacific region - has revealed a growth of 15% in those registering to be invited to this year’s event in Shanghai, 2 – 5 June 2014.  42% of those already accepted to attend are new buyers to ILTM events, highlighting the growing reach of the ILTM Asia brand across the Asia Pacific region.

ILTM Asia is exclusively created for the most discerning Asia Pacific buyers and designers of luxury travel who have a proven track record with international luxury travel providers. Two markets from which exhibitors requested to meet additional buyers at ILTM Asia 2013 are Australia and Hong Kong, and organisers have now confirmed buyers attending from each country has increased by 15% and 20% respectively.

Alison Gilmore, Senior Exhibition Director, ILTM Portfolio said:
“The Asia Pacific region continues to expand rapidly, driven by strong economic growth in China and already established luxury travel markets such as Australia and Japan.  We are delighted to welcome some of the most influential buyers from the region, including Mary Rossi Travel (Australia) Affordable Luxury Network (China) and Abercrombie & (Kent Hong Kong).”

The level of expansion across the Asia Pacific region, together with the relative youth of many of the specific markets, has created a still more significant leading role for ILTM Asia.

Ms Gilmore continued:
“ILTM Asia is pivotal in providing an insight into the luxury travel patterns of elite travellers from across Asia. It is also the forum to identify new trends, meet key luxury brands and learn about undiscovered properties worldwide.  We are welcoming some fascinating new properties across Asia while Visit Britain have a significant presence, as do Switzerland and Singapore.”

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New exhibitors at ILTM Asia 2014 include Rosewood Hotels & Resorts, Oetker Collection, Armani Hotels & Resorts and Bulgari Hotels as well as individual properties such as Thailand’s Iniala Beach House, France’s Le Passage Mohkan Shan Hotel and The Sanchaya on Bintan Island in Indonesia.  They join established brands such as Peninsula Hotels, Starwood Hotels & Resorts, Ritz-Carlton Hotels and Mandarin Oriental Hotel Group.

Founded on a strict qualification process for both buyers and suppliers, ILTM Asia brings together the very best from the global luxury travel community. The unrivalled ILTM Asia Pre-Scheduled Appointment and Online Diary programme allows buyers and exhibitors to meet in up to 69, 15 minute face-to-face, mutually matched meetings each day, maximising the use of their time at the show.