WebInTravel: WIT presenation 2009 - Recommendations, Long Tail and EveryYou

21st Oct 2009
WebInTravel: WIT presenation 2009 - Recommendations, Long Tail and EveryYou

Tim Hughes WIT presenation 2009 - Recommendations, Long T…
tims-boot’s Podcast

On doctor’s orders I had to cancel my trip to WebInTravel this year. Here with slides and audio is the presentation I would have given today if I had been there.

Key themes are

  • the long tail theory is now 5 years old.  That is “decades” in Internet years.  It is time for a rethink;
  • we now have access to effectively unlimited computational power (technology change);
  • consumers are voluntarily giving us data and information about themselves - often for no obvious tangible gain (forwarding links, writing reviews, uploading photos, setting up detailed traveller profiles etc) (social change); and
  • if we work to put together the technology change and social change we can target EveryYou rather than Everyone.  Can develop specific and targeted recommendations of one for an individual.  Rather than a recommendation based on demographics, a recommendation of one based on the individuals unique combination of desires, needs and interests.
  • PS - forgive the timing of the slides, they are not quite right but the message comes through.






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