Time to review a little Search Engine Optimization, now that Google Shows Twitter Tweets in Search Results:
Twitter Status in Search Results
Just googled “Twitter Lists Embed” and to my surprise found Pete Cashmore’s Twitter Status in the search results. It looks just like all the other search results and shows up high in the list of first page results.
Google has adjusted their algorithm to drop in Tweets among other standard fare like videos, pdfs, blog posts, etc. in the first page of search results.
How is Google is figuring out which tweets to feature?
The same as all the other good content the search engine displays: a mix of keyword relevance and links.
But how to do you get links to your twitter status?
* Earn more followers in your community. Each follower is a link. Consider the keywords in your followers’ one line bio as a key to relevance.
* Get tagged in lists with relevant keyword attribution. Again, it’s not the number of lists you are in, but the company you keep that matters. There is likely some seo value in being tagged in small lists along with Twitter All Stars who have millions of followers, but it is likely more important to be linked among people with whom you share a keyword association.
* Have your tweets retweeted by others.
Knowing what to do to get your tweets into search results is easy, but like everything in Search Engine Optimization it’s doing the work in earning the links that mattters.
How to get links for Twitter SEO?
Produce relevant, great content for your community and/or find, curate and tweet about the good stuff that matters for your community. (Have you heard this before from me?)