All you have is stories.
Your destination marketing organization (DMO) benefits from the stories your guests tell about their experiences in your region. That’s part of what makes tech savvy travel writers and content creators of all sorts (think video, audio, photos too!) such an important part of your marketing effort.
Travel writers are well known advocates for the Travel Industry. Tech Savvy Travel writers (travel bloggers) tell interesting, compelling stories using a variety of online media. Travel Bloggers can strongly influence how people feel about visiting your region. Savvy DMO’s are now recruiting bloggers and giving them engaging travel experiences that the Destination Marketing Organization believes cast a positive light on their region.
Travel Bloggers are more than just a writers
Tech literate travel writers not only write stories about your region, they also:
tell stories before, during and after their experience.
* are masters of multimedia: photograph, record audio and video.
* distribute stories across multiple Web sites and blogs.
* have followers across a variety of social media: blogs, facebook, twitter! It’s all about getting your STORIES seen.
Last week I met with Lucy Izon, an award-winning travel writer at the Ontario Tourism Summit and we stopped for a quick chat on the value of tech savvy travel writers to grow visibility for your travel region.
Lucy is also a big fan of Twitter (@canadacool) with almost 30 000 followers! Talk about the ability to influence an audience.
Recruit a Blogger as a permanent Travel Writer for your Destination Marketing Organizaton
Bloggers are the new Travel Writers. Bloggers are multimedia specialists and are an important and underutilized asset that can quickly get your region the attention it deserves. Consider putting a blogger on the payroll of your Destination Marketing organization and set them loose in your community.
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