Tourism industry needs help connecting with customers

16th Oct 2015
Tourism industry needs help connecting with customers

Local Measure, an Australian company newly launched in the United States, is the only location-based platform in the world that captures and curates valuable insights expressed over social media for tourism-based businesses to use to connect to their customers and stakeholders. 

Already successful in Europe and across Asia-Pacific – with clients including Virgin Hotels, Accor, Wet’n’ Wild Las Vegas and Qantas, among other big brands – Local Measure is inviting American hotels and tourist attractions to try its customer intelligence service.
“Finding, connecting and communicating with the right stakeholders while they are on property and as their perceptions are being formed is still extremely difficult. Local Measure enables hotel managers, marketers and corporate staff to see what customers and influencers are posting about on social media in a specific location — even if the content doesn’t mention the brand by name or the location,” says Ian-Michael Farkas, Local Measure’s VP of America who is heading up the U.S. team. 

Ninety three percent* of marketers use social media for business purposes but the consensus is that engagement is low and many businesses think they could be doing a better job but don’t know how. 

By acknowledging and responding to the growing appetite for customer intelligence and location-specific social media analytics, Local Measure – through its proprietary technology platform – helps hotels, airlines, museums and attractions across multiple regions extract valuable customer insights from publicly shared social media posts. Businesses using it can find and build brand advocates or defuse issues that would otherwise go undiscovered. 

“Local Measure marketing its solutions to U.S. travel businesses is the next, natural step. We have attracted an unrivalled group of talented experts and advisors, plus our technology and a proven track record of success in Asia Pacific and Europe. Now is the right time to take it all to the States,” says Jonathan Barouch, founder and CEO of Local Measure.

Farkas adds, “Hotels and travel organizations using Local Measure are saving time and money because they are finding the right opportunities to engage with guests while they’re on the property. And this helps them to build meaningful customer connections and drive loyalty.”

Local Measure has ambitious plans for its new division because the U.S. is one of the most active social media markets in the world. In the last 12 months Local Measure has doubled its employee headcount and tripled its revenue, enabling international growth. The company has opened new offices in Singapore and London as well as in Miami, where the U.S. division is headquartered. 

Its new advisory board includes: Alan Moss, vice president online sales Americas from Google (U.S.); Phil Richardson, senior product director from (U.S.); John Mims, former senior vice president worldwide sales and marketing at Las Vegas Sands Corp (Singapore); and leading private investor Bart Swanson (U.K.).

Local Measure is offering a discount to all U.S. based companies looking to try its services. New customers can use the code “GdayUSA” to receive the discount.**


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation