The future of DMO websites needs real time and social content. Yesterday, our Torch Relay Field Reporter program is a good example of a step towards real time content. And I use social in a broad sense. It means collaboration with people who have a personal or commercial interest in assisting potential travelers to visit a destination.
In our case, our province is a collection of regions, cities and communities; most with their own DMO. Last year our regions took a bold step and decided to use their region on HelloBC as their website. Instead of both spending time and money on development, content, SEO, SEM, etc, we’re now collaborating and HelloBC is better for it.
Most DMO’s are also using Twitter now. Twitter is a great way to connect our website visitors with local experts and give them real time information about regions and communities. So we’re starting to add the local DMO twitter feeds to the relevant pages of HelloBC.
Parksville Twitter feed on HelloBC
Another step towards a more social and real time website.