Leader in online hotel bookings in the Nordic region, SunHotels, announced today that it has selected XML travel analytics company, Triometric, as a key supplier for its on-going strategy to deliver outstanding booking experiences with improved customer and service insight from Big Data analytics.

Magnus Jirhem, Chief Technology Officer at Sun Hotels commented: “We have selected Triometric for our initiative to further improve service levels and product choice for our clients. Their real-time business intelligence from our XML data feeds will empower us to take faster corrective actions around live inventory management and operational performance.”

Jonathan Boffey, Business Development Director at Triometric added: “Good performance pays – our clients have seen 0.2 second improvements in response times deliver a 10% increase in web services bookings - translating into multi-million pound revenue opportunities”

Magnus continues, ““Successfully embracing Travel Big Data and reacting to it is now at the heart of improving online conversions. In the long term, Triometric’s Web Services Analyzer solution will also help us to rapidly react to market demand and continuously improve our product choice and pricing.”

Triometric’s inventory management capabilities allow companies to manage XML inventory levels in real-time, identify unmet demand, close ““no availability”” gaps, and understand where bulk purchasing can take place to negotiate discounts and improve returns.

Triometric will be sponsoring PhoCusWright’s webinar “Business Intelligence and Big Data in Travel Distribution” on Thursday the 6th of June at 11.00 EDT / 16.00 BST. Register at: www.phocuswright.com/webinars-big-data-060613

About SunHotels
SunHotels was established in 2001 and is an internet-based hotel booking company. SunHotels contracts with hotels that focus on northern Europe and the Nordics, and is offering its products and services to travel agencies (B2B). The company is the current market leader in the Nordic region with 750 000+ customers, over 150 experienced and multilingual employees, offices in 14 different countries and over 100 million euro in annual gross sales. Braganza is the company’s largest shareholder.

About Triometric
Triometric delivers business intelligence & operational analytics enabling companies to rapidly react to market demand & deliver a superior customer experience. Chosen as a top innovation in the travel industry by PhoCusWright, Triometric Web Services Analyzer delivers actionable intelligence from live XML feeds to improve product availability, performance, relevance & price. Triometric is a privately held company based in Surrey, United Kingdom. Customers include GTA, Serhs Tourism, Bonotel and JacTravel. For more information see http://www.triometric.net email, .(JavaScript must be enabled to view this email address) or call +44(0)1784 270400