St Christopher’s Inns have released an Open Graph Facebook App to help customers share their trips on Facebook. By publishing stories via Facebook’s Open Graph, the app allows customers to easily share their hostel bookings with friends.
The app is released to coincide with the upcoming change in Facebook’s wall feed design. ““We wanted to help customers share their trips with their friends in a visual and non-intrusive way. Open Graph allowed us to integrate booking a hostel within the Facebook experience in a more engaging way”” said Duncan Robertson, Digital Director at St Christopher’s Inns.
Uptake has been better than expected with over 6000 impressions generated from customers sharing their bookings through the app on the first day. ““We hope to see this figure grow significantly as we look at more interesting ways to aggregate hostels - a fundamentally social experience - into the social web.”” says Duncan.
The app was built in-house and extends the custom built booking system released by St Christopher’s in 2012. The system includes the option to pay in six currencies, full payment or deposit toggle and a mobile optimised booking process - a first of it’s kind in the hostel industry. St Christopher’s run 20 hostels and hotels across Europe and sleep over 750,000 guests annually.