Sports Revolution, the largest media rights owner in UK football stadia advertising, has signed a partnership agreement with WSDE Sport Tourism Expo 2011, the only global exhibition dedicated to showcasing the booming $600 billion a year Sport Tourism market.
Tony Prince, WSDE Director, said: “We are delighted to announce this partnership and it further emphasises the importance and relevance of the convergence of Sports and Tourism.”
Kye Punter, Head of Trading, Sports Revolution states: “We see this partnership as a great opportunity to increase our growing portfolio of companies associated with, or in the travel industry wanting to build their brands through the power of sport.”
Sports Revolution is the largest media rights owner in UK football stadia advertising. For advertisers wanting to build their brands through the power of sport, Sports Revolution offers integrated media solutions spanning sponsorship; digital perimeter board advertising; high-definition concourse TV; jumbo screens; posters; field marketing; podcast and online. Aggregating these rights across 72 clubs in the English and Scottish leagues – including 19 in the Premier League – Sports Revolution can connect advertisers with a committed audience of three million football fans per month.
With the English Premier League being the world’s most-viewed football league – able to reach over 600 million people per week in 211 territories – international advertisers are increasingly using it to reach global television audiences. This includes travel and tourism brands. Cyprus Tourist Organisation and Thai Airways are two examples, using Sports Revolution’s rights and expertise in English Premier League to boost their international profile.
Television-facing digital perimeter advertising (LED) has become a powerful advertising medium in football, with Sports Revolution becoming one of the chief players in this fast-developing media space. Managed by a team of highly experienced media industry professionals, Sports Revolution offers top-level media intelligence. Its international audience measurement tool, DigiTar, can be used to scientifically measure and value the TV audience for a game in any given territory.
Sports Revolution’s subsidiary, Stadia Solutions, creates further opportunities for advertisers and rights holders through in-stadia communications and broadcast applications, such as HD concourse TV and jumbo screens, coupled with bespoke content. Stadia Solutions now has the UK’s biggest HD concourse TV network, installed in 17 Premier League and Championship clubs, including Liverpool and Tottenham Hotspur.
Much of the advertising money flowing into the Premier League and La Liga is coming from Asia, with the region accounting for 40 per cent of the Premier League’s global TV audience.
To better serve this growing market, Sports Revolution recently opened an office in Bangkok. The eight-strong team signals our commitment to advertisers in the region.
WSDE Sport Tourism Expo
WSDE Sport Tourism Expo is the only global exhibition and business forum dedicated to showcasing the booming $600 billion a year Sport Tourism market - the most rapidly growing sector in travel and tourism.
Now in its 2nd year, WSDE 2011 will take place in Bangkok, Thailand - Asia’s Sport Tourism Gateway - from 27th – 29th September 2011.
National, Regional or City Tourist Boards with a Sport Tourism portfolio and hotels and resorts offering sporting facilities are urged to participate in this must attend industry gathering. As an added incentive, WSDE 2011 sees very special sponsored entry rates for International Exhibitors with Exhibition Rates starting at only $185 per sqm.
WSDE Research has revealed that the travel industry’s fastest growing sector will post record profits and contribute an astonishing 14% of overall travel and tourism receipts by the end of the year. At a time when some traditional tourism trends are in decline, Sport Tourism continues to flourish and is set to grow exponentially in the next decade.
With the exponential growth of participation vacations (holidays with an activity – i.e. golf, tennis, adventure) and the continued sportification of society, Sport Tourism is set to play a catalytic role in sparking global tourism recovery and many experts predict that the next 10 years will be “the decade of sport tourism”.
WSDE presents a much needed annual opportunity for the Sport Tourism industry to come together, not only to conduct lucrative future business deals and source new contacts and markets, but also to gain invaluable insights from the advanced knowledge of market leaders. WSDE is a vital event for those wishing to be part of the growth of the industry’s future.
Event: WSDE Sport Tourism Expo
Dates: 27th-29th September 2011
Location: Bangkok Convention Centre, Bangkok, Thailand
Tel Contact: +44 (0)77 6620 2852