PhoCusWright announces theme for Center Stage@The PhoCusWright Conference

9 November 2009

Money. Media. Mobile. Moxie.

PhoCusWright announces theme for Center Stage@The PhoCusWright Conference.

Sherman, Conn. USA, March 31, 2009—PhoCusWright, the travel industry research authority on how travelers, suppliers and intermediaries connect, today announced the theme for its signature event, Stage@TheThe PhoCusWright Conference. This year’s theme—”Money. Media. Mobile. Moxie.”—highlights four essential strategies for success in today’s marketplace: financial stability, expanded revenue streams, technical innovation and the guts to achieve challenging objectives in a demanding, complex environment. The alliteration confronts the travel industry with a dose of reality and encourages companies to harness the four forces to drive success. Much like past PhoCusWright Conference themes such as “Internet Travel Faces Reality” (2000) and “Travel 2.0 Confronts the Establishment” (2006), “Money. Media. Mobile. Moxie.” depicts the turning point for the next era of growth in travel.

Money. The search is on for revenue, cost savings and cash. Those with plenty of cash gain competitive advantage. For those needing it, capital is still available to the travel industry, but without investor confidence and a return of customer confidence, it remains inaccessible to all but the best and boldest companies.

Media. Media and social networking are exerting growing influence on travel commerce and have wreaked havoc on standard “business as usual” operating procedures. Travel companies must adapt to new revenue models and rewrite their definition of ROI to participate fully in today’s dynamic marketplace.

Mobile. As TV did to radio and Web did to print, mobile is a transformative new platform quickly changing the way global business is conducted. This imperative now demands CEO-level attention. It is time to go mobile and implement strategies that connect with travelers in new ways.

Moxie. Travel leaders that muster the courage to take risks and leadership to forge ahead—even if it means going against popular opinion—position their companies for extraordinary returns. Preserving an organization until the rebound occurs is necessary, but insufficient; contrarian wisdom enables companies to foresee the new travel paradigm and exploit new opportunities when the smoke settles.

The PhoCusWright Conference, November 17-19, 2009 in Orlando, Fla., USA, is the travel industry event of the year. Thought leaders engage and debate the trends shaping the travel marketplace in unprecedented fashion. Comprised of both the Center Stage and The Travel Innovation Summit events, the three-day conference features live demonstrations of the most innovative new travel technologies, interactive and honest debate in a unique setting, and high-value networking and deal making.

About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making. PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States, with offices in Germany and India.