Long a champion of environmental values in the hospitality sector, Jetwing Hotels has seen its efforts recognised in a new book – Paradise Exorcised. Breaking Travel News goes along to the launch.

They say an idea brings about change, a vision brings about evolution. On January 19th 2012, an idea was launched, in turn to create a vision. Written and compiled by renowned author Juliet Coombe, with the help of environmental expert David Altabev, Sri Lanka’s first guidebook dedicated to responsible travel was unveiled at Jetwing’s Galle Heritage Villa to much fanfare. Entitled ‘Paradise Exorcised’, the book seeks to educate travellers on the effects of global tourism, as well as offering tips on how to minimize their impact.

Being one of a kind in scope and imagination, the book has attracted the attention of prominent personalities such as Mahela Jayawardena, who contributed a foreword. Being a passionate protector of the environment, the elegant cricketer has supported the development of the guidebook from its inception. In addition, HSBC and Small Luxury Hotels of the World have become partners on the project, being powerfully involved in the field of sustainability and responsible business practices.

The launch party was addressed by Hiran Cooray, chairman of Jetwing, who outlined the sustainability measures undertaken by the company to minimise its impact on the environment. Cooray praised the dedication of Juliet Coombe, as well as David’s expertise in the sustainability field, both of which contributed immensely towards the project’s completion.

David and Juliet also offered their thoughts, inspiration and commitment towards the cause of sustainability as well as emphasising the growing need to be environmentally conscious. The talented young Asia Hewapathirana, whose work is featured on the cover of ‘Paradise Exorcised’, was also a part of the discussions and actively engaged in the cause through creativity and art.

Spa dining at the Lighthouse Spa

Attended by prominent society figures, representatives of the media, as well as attendees of the HSBC Galle Literary Festival 2012, the launch was a success; with more than 100 guests within the homely atmosphere of the Galle Heritage Villa, Jetwing Hotels’ recent acquisition.

Galle Heritage Villa

Situated within the picturesque Fort of Galle, the four bedroom Galle Heritage Villa was a hit among the guests due to its Old World charm. “It brings a smile to my face, knowing that finally Jetwing has been recognised for measures we put in place a long while ago as well as our constant dedication to being a sustainable and environmentally conscious company, and I must say that Juliet and her team have done an excellent job,” said Cooray. “Jetwing’s long-term goal is to be carbon neutral; we are striving to achieve such status in the years to come.”

“The entire book? It was a wild ride!” added Juliet Coombe. “Balancing my two sons and travelling around the country seeking out Jetwing’s initiatives was indeed a difficult task, but one that is well worth it. David and I both were surprised to know the extent to which Jetwing has planned their projects, especially their future ones. Speaking to the team, as well as the general managers, we saw their passion, their commitment towards what they believe in and we aimed to bring that out in the book, which we feel we have done.”

Adam’s Peak view in Sri Lanka

Jetwing Hotels

Family owned and in the tourism industry for the past 38 years, Jetwing Hotels has surpassed expectation in every aspect. Building on their foundation of being passionate, as well as the experience of true, traditional Sri Lankan hospitality, constantly pioneering discoveries captures the essence of the brand.

Such a strong statement and direction have enabled Jetwing Hotels to imagine, create and manage marvels and masterpieces, where distinctive design and elegant comfort complement each other and the environment.

This success has also been recognised by the World Travel Awards, which elected Jetwing Hotels as Sri Lanka’s Leading Boutique Hotel in 2011.