Hotels, along with online travel agencies and booking companies operating in the travel market, have long sought to look beyond competitive price evaluation and into qualitative analysis. Now, thanks to the new Lixto Travel Price Intelligence solution they can. Lixto clients profit from the most comprehensive competitive rate information available which they can use to benchmark the performance of their own products in local markets and to control the efficiency of their online distribution channels.
Bad service and quality can impact the reputation of a hotel bookings or travel company, not just the hotel itself. To help address this, for the first time Lixto is able to offer its users analysis of customer hotel reviews to gain a qualitative picture of a hotel’s position and quality, beyond simple price measurements and SLA assurances. Lixto Travel Price Intelligence also offers users browser-based access to data, so that reports and information can be accessed from any web browser, greatly increasing the flexibility of use and application. The service also offers a range of pricing metrics for a ticket or hotel room based on a supplier’s own prices alongside those of competitors for the same route or hotel, allowing quick and easy ‘like for like’ price comparison.
The company’s Price Intelligence Suite already enables organizations in the travel industry to quickly and easily access and monitor information on hundreds of products and price points across multiple websites. Incorporating specialist price operations, analytics and strategy modules, Lixto’s Price Intelligence Suite enables sophisticated price and margin management.
To learn more click this link www.lixto.com to see a video of Jason Houle vice-president travel solutions at Lixto demonstrating the Lixto Travel Price Solution