Recent statistics from the American Society of Travel Agents (ASTA) show that in the U.S., 2015 marked a turning point: the use of the travel agent is recognized and on the rise! “More and more American holidaymakers are demanding personalized service from a real person they can trust: the travel agent!” says Stephen Scott, CEO and founder of HoteliersFriend, a hotel representation company based in Dublin. “Hoteliers that rely on OTAs and direct bookings are missing out on serious business from North America. The reason, there is too much choice for today’s consumer on the internet. Today’s holidaymaker “in the know” demands a professional to make sense of it all and set them on the right path. An educated travel professional is a hotelier’s best partner.”
Through an extensive network of travel industry connections across North America, HoteliersFriend aims to assist Irish hoteliers in driving more business to their hotels. HoteliersFriend focuses on helping hotels improve their presence in North America with wholesalers, tour operators and travel agents by offering strategic sales planning, direct trainings, web trainings, trade-show presence and marketing campaigns.
The CEO of HoteliersFriend, Stephen Scott, has been promoting hotels, resorts and destinations to North America for over twenty years. With that extensive background in tourism, Stephen has brought an array of knowledge, experience and success to independent hotel companies throughout the world. Many colleagues and industry professionals have recognized Stephen as a self-motivated effective hands-on leader with excellent sales and marketing skills.