FORMIA, the international guest amenity and hospitality specialist, today announces the introduction of a luxury Crabtree & Evelyn amenity bag for SriLankan Airlines’ Business Class routes.
SriLankan Airlines’ recent entry into the oneworld airline alliance has coincided with a drive to renew and improve the quality of the Airline’s passenger amenity kit offerings. In particular, the Airline was keen to introduce an established cosmetic brand internationally renowned for its quality. FORMIA was chosen as SriLankan’s partner for the development and supply of products and brands to meet the Airline’s aspirations. The introduction of the world famous Crabtree & Evelyn brand is recognition of the Airline’s ambitions to improve quality and customer service.
FORMIA will supply the Airline with a unique, bespoke-designed, tan-coloured canvas pouch featuring the Crabtree & Evelyn logo. Each pouch contains a selection of Crabtree & Evelyn skincare products, ranging from lip balm and a refreshing facial spray to Jojoba oil moisturising lotions containing nourishing jojoba and soybean oils, beeswax and vitamin E to ensure a long lasting effect with a uniquely delicate fragrance. The attractive, high quality, durable construction of the pouch will allow for multiple, long-term post flight uses.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “FORMIA is delighted and proud to be helping SriLankan Airlines in its on-going ambitions to be recognised as one of the world’s great airlines. The Crabtree & Evelyn brand is known throughout the world for the quality of its products and their distinctive and subtle scents. There can be no better indication of SriLankan Airlines’ serious intent than the introduction of such a well-known, luxury cosmetics brand to its Business Class facilities.”
“We at SriLankan Airlines are delighted to have FORMIA on board with us and that this collaboration will further enhance our world class service and brand quality. Our programme of improved quality across our operations is on-going. This is just one tangible sign of our success to date in giving nothing but the best to our passengers.”